Breaking Barriers and Elevating Talent.

30 Beauty Experts Share Their Favorite Cheap Product On Amazon That They Can't Live Without

Jasmine Chiswell, an influencer based in Los Angeles, knows that she has to keep the momentum going. A star on TikTok, Chiswell aspires to upload new videos to the platform—where she reaches some 16.2 million followers—up to three times a day.

It’s been so beautiful to see the evolution of Jasmine Chiswell over the last two and a half years! We talk that growth, motherhood, the secrets to her success and so much more!

"I've been in love with perfumes for most of my life, so the opportunity to begin creating my own fragrances felt like a dream come true," Ledda stated. "With 22 Orris, I set out to create something completely unique, that would evoke sensations of warmth and anticipation."

The search for the perfect perfume is about so much more than your preferred scent. Each fragrance has top, middle and base notes that define not just what you smell, but when you smell it.

At first glance, Jacquelyn Mengel’s TikTok looks like every other influencer video.She stares directly into the camera, holds up name-brand makeup products and discusses how she feels about each one. It’s a familiar scene on social media: someone trying to sell you something.Except this time, that’s not what’s going on. She’s telling you what not to buy.‍

Stephanie Ledda — and her followers — love perfume. On YouTube, Ledda has 1.12 million followers, and on Instagram, she has 469,000. On Wednesday, she launched fragrance brand Ledda, a project she has worked on with her business partners for over 18 months.