ICM will now rep the firm's clients, including TikTok, YouTube and Instagram stars.
How a teeth-whitening brand gained 100,000 followers on TikTok by sponsoring a 'wave' of content from the Hype House and Sway LA
Kio Cyr of Sway LA and Daisy Keech of the Hype House were paid to create videos for HiSmile on TikTok. HiSmile/TikTok
Agent Michael Senzer is the latest onboard at TalentX, a newly launched 360-degree talent development company focused on digital creators.
‘My content is teen, edgy bad boy,’ says 17-year-old Josh Richards
“My sister was on the app and she made a video with me. It did really well on her account, so I decided to make an account for myself,” Richards said.
Fullscreen Exec Warren Lentz Joins New Creator Development Company TalentX As CRO, Cofounder (Exclusive)
“The foundation that Tal and Jason have established in just two months is absolutely incredible. The team is growing quicker than anything I’ve seen and talent are actually asking to sign, which is a testament to the product and a huge compliment.”
The Sway House, or Sway LA, is home to six TikTok stars represented by TalentX Entertainment. Back row, from left: Bryce Hall, Josh Richards, Anthony Reeves, and Jaden Hossler. Front row, from left: Kio Cyr and Griffin Johnson. TalentX Entertainment
A crew of TikTok stars lives rent-free in a Bel Air mansion, but at Sway House you have to meet your content quota
"It's company-sponsored, so the guys don't have to worry about if they can afford rent," Fishman said. "Because of the structure that we put in place, they're able to be extremely productive."
Michael Gruen, the vice president of talent at TalentX Entertainment, said many of these collectives are creating valuable intellectual property. A commission structure should be negotiated from the start, he said, and thought should be given to incorporation and insurance and everything else that comes along with running a business. “As I’ve told many of these creator houses,” Mr. Gruen said, “before you dig deep into raising the value of the I.P., make sure that you have the splits organized so it doesn’t come into play and ruin friendships.”
The “creator first” social media monetization and talent development company TalentX Entertainment has added former Gersh digital agent Michael Senzer to the team as vp business development, it was announced Friday (Feb. 14). Additionally, the company has revealed that Maverick Management partner Larry Rudolph is a member of the TalentX advisory board. Both men join a team that includes chief revenue officer Warren Lentz (WME, Fullscreen) and vp talent Michael Gruen (a former NBA agent and entrepreneur)
TalentX Is Building A New Kind of Agency Geared Towards Digital Influencers
“We Are Going To Be The Best”: How Newly Launched TalentX Plans To Become Every Digital Star’s Dream Management Company
A management company run by creators, for creators
Josh Richards made an impact at CES 2020, too.
TalentX Brings Biggest TikTok Stars Together Under One Roof. Is This a New Era for Digital Content Curation?
Bringing TikTok’s Biggest Stars Together Under One Roof
Most people know him as the TikTok sensation with millions of followers and likes, but there's more to the blue-eyed heartthrob than meets the eye.
Newly launched 360-degree talent development company TalentX has teamed up with noted agency ICM Partners, which will now represent TalentX’s clients in all areas.