Tal Fishman started creating digital content as a hobby at just 17 years old. He quickly realized the power of social media and other various video platforms from a young age. By 19, Tal had amassed a following of 8 million people on YouTube and Instagram combined. Then just 3 years later, Tal grew his following to over 24.5 million followers across his various social media platforms and continues to get half a billion views on Facebook, and averages hundreds of millions of views on YouTube and Instagram constantly. In late 2019, Tal co-founded TalentX with Jason Wilhelm, Michael Gruen, Josh Richards, and Warren Lentz. Tal has funded TalentX since it’s very inception and is focused on solving the problem of poor management for digital content creators based on his own past experience.
Maxwell Mitcheson serves as the VP & Head of Talent at TalentX where he oversees the team of managers and full roster of creators in launching brands and helping them monetize their platforms. He started his career at ICM Partners, one of the big four talent agencies, where he worked his way up in the Global Branded Entertainment Division, securing celebrity talent lucrative endorsement deals. In seeing that the future was digital, he pivoted into the startup business in helping them scale and grow to acquisition. He was an early employee at Snapchat ad-tech and influencer marketing agency, Naritiv (acquired by Hootsuite), as well as being heavily entrenched in the YouTube space working at Gen-Z media giant AwesomenessTV (acquired by ViacomCBS). He returned to his roots in representation as an agent at A3 Artists Agency in the Digital & Branding Division where he represented some of the top digital creators as well as built traditional-digital crossover for celebrity talent. While at A3, he spearheaded the TikTok initiative, signing some of the top creators on the platform. He was named one of Business Insiders Top Agents in Digital in 2019 and 2020. Mitcheson grew up in Charlotte, North Carolina and graduated from Emory University’s Goizueta Business School in Atlanta, Georgia.
Unpopular Opinion: Ice cream is a terrible dessert.
Diomi Cordero earned his Master’s Degree from The Berklee College of Music, where he studied Music Business. During his college years Diomi worked with YouTube sensation “The Janoskians”, and Parkwood Entertainment. Before joining Talent X, Diomi managed viral social media star “Lil Tay”, and worked with creators such as Amanda Cerny, Jake Paul, Blame it on Kway & many more. Diomi is very grateful to be part of such an incredible team with so many amazing people.
Unpopular Opinion: The real villains in “The Devil Wears Prada” were Andrea’s friends and boyfriend.
As the co-founder of TalentX Entertainment and CEO of TalentX Gaming (TXG), Jason Wilhelm was originally headed for law school and a career in the FBI and eventually, politics. However, his love of gaming and his keen business skills led him into the world of entertainment, Esports, and helping launch one of the fastest-growing talent management firms in the country. Wilhelm launched a successful YouTube channel in 2011, uploading Call of Duty gaming content as a hobby. At the same time, he worked several part time jobs – one of which involved buying and selling collectibles at Comic Cons. From that job, Wilhelm learned that he loved the art of sales and negotiation. With Tal Fishman, Wilhelm launched Collective Entertainment, LLC, a full-service management company and talent incubator. In just one year, the pair executed over $3 million in deals and partnerships for their talent. In late 2019, Wilhelm and Fishman expanded the Collective Entertainment vision into TalentX Entertainment with the motto “Creator first.” Through TalentX, Wilhelm is realizing his vision of a talent management firm that’s not only designed for creators; it’s one that’s led by creators.
Elana earned a Business Law Bachelor’s Degree from the prestigious W.P. Carey School of Business at Arizona State University and promptly began her career in Entertainment at Fox Broadcast Company and The StoryLab. She then went on to work on the Creator Partnerships team at Fullscreen, a leading digital entity that specializes in digital content strategy and creative brand services. Elana was responsible for strategizing with innovative brands and top digital talent to create meaningful content partnerships. Wanting to explore talent respresentation and new emerging platforms Elana joined TalentX to build a roster of multi-platform all-star talent. At TalentX, Elana focuses on signing and developing talent in various verticals, specializing in YouTube content strategy, cross-platform growth, and overall creator partnerships.
Unpopular Opinion: Apple Music is better than Spotify.